Business: My client is a web developer

started by Jml on May 25, 2004 — RSS Feed

Jml Jml
Posts: 2

I'm getting ready to have a meeting with a web developer.

When he has a client he wants to pay me for a design (probably the startpage and a following page), he will then program the rest of the website.

Anyone have suggestions/questions that I should be prepared to answer/ask for this meeting?

I'm also not exactly sure how I should price this. I think it could be the beginning of a business relationship - meaning he's going to be coming to me often to buy designs.

thanks for the suggestions.

Joe Gillespie Joe Gillespie
Posts: 528

In theory, when a designer and programmer work together, you get the best of both worlds and should get synergistic results that are better than the sum of the parts.

The important phrase here is 'work together'.

Top of the list of questions to ask

"What is the PURPOSE of this web site?" It's suprising how few people ask that and you need to really push for a meaningful answer.

Make a list of the things it has to achieve - eg

To promote the client's product/service
To make money for the client
To enhance the client's image
To develop and strengthen the brand awareness
To provide a more immediate and streamlined buying experience

Then, there is the target audience

Who exactly is the product/service aimed at?
Try to arrive at a profile for the intended market.

Again, the more accurately you can establish this, the better you can do your job. Don't accept wave-of-the-hand generalisations. A 'big' company would spend a lot of money finding out this information.

Notice how I haven't mentioned 'design'. Design is not about pretty graphics, it's about making something best suited for its purpose. How it 'looks' is an aspect of that because the site has to be visually appealing to the target audience - are they thirty year old housewives or fifty year old Hell's Angels bikers? The 'correct' look depends on knowing that profile.

When you start talking 'marketing', you will be talking the client's language - which will give you an advantage and, hopefully, make your services more valuable and indispensible.

Jml Jml
Posts: 2

Thanks for the reply-

Hopefully, he will have done his part with the customer by the time we meet so that he can answer questions like these.

What has anyone else done in a working relationship such as this? If he is just paying me for the design, what would be a normal process for providing the design to him:

1. design superimposed in a browser and saved as a jpg?
2. design as a PSD (I neeed to find out if he even has Photoshop yet?
3. the index and one following page in html?

Joe Gillespie Joe Gillespie
Posts: 528

That all comes down to responsibilities - who does what? Obviously it makes a difference in cost.

It would cost less for you to provide a single comp .PNG file that can be opened in a browser than a fully working template page. That's something you should agree on from the outset.

Don't get into giving Photoshop files, they should remain your property. Only supply finalised web images.

Jdenny Jdenny
Posts: 65

I would guess they want the comp and graphics - he needs the final comp to see what he has to create and the graphics (psd) to cut and chop images - that is if he's going to make a decent fluid page rather than just chopping a png comp and fixing it up in a table (in which case u just export as HTML from photoshop!)

Idealist705 Idealist705
Posts: 2

Many companies are going with advanced web solutions like flash/PHP/XML interaction which usually requires transparancy. PNG is a good way to go because it keeps the object paths editable and further design work can be done on the fly without having to backtrack.

Nobody Empty Nobody Empty
Posts: 7

seems to me you'll be doing the major design work and he'll be doing all the easy stuff...which depending on how you look at it could be good or bad.

if you do the comps, they're your designs and go in your portfolio....

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