Promotion: Search Engines

started by Harikara on Jan 16, 2004 — RSS Feed

Harikara Harikara
Posts: 1

Apart from using Meta Tags, are there any decent Website promotion sites/software available. Ones that actually do help with promotion.

Joe Gillespie Joe Gillespie
Posts: 528

There are lots of companies offering SEO (Search Engine Optimisation) but before you pay someone to do it, see what guarantees they offer. Better still, check out Google's developer page and you might not need to pay anyone! I didn't

Mpj Mpj
Posts: 76

Most of the site promotion software I've looked at is big bucks for something you can learn to do yourself. The same applies for serch engine optimisation companies.

I learned most of the SEO techniques from about 3 weeks of finding online tutorials. If I can find the URLs of the sites I used I'll post them.

A word of warning about SEO. It is possible to go too far and actually get your site penalised by the search engines. Tricks like putting loads of irrelevant keywords on a page in the same colour as the background are considered bad practice and are not liked at Google and co. Some of the SEO companies use these techniques too so be careful.

Cece Cece
Posts: 8

Writing meta tags is a very small, small portion of SEO.  I recommend a lot of reading before you even attack the meta tags. If your website is live, most likely search engine have already indexed the web pages.

So here is what I recommend. GO through all your web pages and make sure TITLES and DESCRIPTIONS are appropriate. Then start your reading. SEO is more complex this year.

Good luck!

Brady Brady
Posts: 5

I just finished working for a company.... that had us place a list of keywords in the title bar, after the actual page title..

Is this considered bad practice?

Just curious..because aside from looking awful it did seem to help some clients.

Joe Gillespie Joe Gillespie
Posts: 528

If you read Google's guidelines http://www.google.com/webmasters/guidelines.html you will see that they take a dim view of any such tricks. In particular they say "Avoid tricks intended to improve search engine rankings."

Such tricks will have exacly the opposite effect from what you think.

Brady Brady
Posts: 5

I thought so .... Thanks

Sitetutor Sitetutor
Posts: 1

It's called "over-optimization" and in the long run it will hurt you!
Mike

Jdenny Jdenny
Posts: 65

Here's a really good example of what NOT to do:
http://www.websites-design-uk.co.uk/ecommerce_web_designer_uk.php

That page redirects, wait for it to load and finish, then when it starts to go to the enxt page press the STOP button to take a look at it. If you have a slow connection like me you may have to repeat the loading untill it's all loaded in, it says copyright at the bottom.

This page is a doorway page to a real site that also spams.

This page pretends to be a Flash 'loading...' message, and redirects to the real page after pretending to load something.

This page is full of keyword spam, and I mean FULL.

This page uses a very tall trasnparent gif to push the words down the page where no-one looks (apart from me)!

This page seems to be targeting "web design __insert_uk_place_name__" where __insert_uk_place_name__ = just about any town and region!

This page and it's friends are on the 1st page of Google search results for "web design ipswich" - my target phrase!

Check out the google results if you target seach phrase is "web design _uk_place_name_" you may find these _insert_obcenity_here__ 's are your direct competition too!


Nataliemac Nataliemac
Posts: 4

I just had a client pay out a lot of money to and SOE company who promised her that they had discovered the "search engine algorithms" and knew exactly what to do to guarantee her more hits.

I advised against it, but she did it anyway.

What they did was add about 100 pages to the site along with about one billion invisible links to web sites that don't exist.

It's *really fun* to work on her Web site now. Just sorting through all those fake pages and fake code is enough to give me a headache.

Mpj Mpj
Posts: 76

You may want to speak to your client about this. I remember reading that Google (and possibly other) search engines have algorithms to check if links and text are "invisble". Sites that use this kind of trick are automatically downgraded by the engines so your client may well get the opposite result to that she wanted.

Why don't you just offer to clean up her site and properly optimise it? It's more money in your pocket at the end of the day and your client will probably have a higher ranked site.

Baxter Baxter
Posts: 157

Here's what I know about SEO in a nutshell (and I've spent A LOT of time on this lately)....

Meta tags are virtually useless. Google ignores them entirely, and Yahoo pays only a passing glance. About the  only way they seem to help is if EVERY word in them is in the content.

Which brings me to content. Once again, on the web, content is king. Better content gets results, and gets people to link to you.

Which brings me to backlinks. Backlinks are gold, especially for google. But they have to be good links, in context, not just random junk amidst a zillion other links.

Title tags are HUGE. BIG BIG difference. IF you do one thing, write REALLY good title tags

Start writing semantic markup. Google loves it. that mean h tags for headers, LI for list items, and so on. Make your code mean something.

Stop frittering away other opportunities, especially alt and title attributes on images. Not only does it make your page more accessible, but it makes it more spider-friendly. Remember, the spiders go through your page pretty much like a screen reader does.

Which brings me to the last point... view in a text browser. This lets you see what you're feeding the spiders. It also helps you build better, more accessible code.

I like this link:
http://access.ex.ac.uk/

Itsdanny Itsdanny
Posts: 8

Does anyone know what the effect of having a website that was www and is now www2 will have on rankings? For tech reasons (at the ISP) this was done. Now the domain at www instantly redirects the user to the www2 domain. Hope this is clear? Should i get them to sort it out properly?
Thanks
Dan

Joe Gillespie Joe Gillespie
Posts: 528

I don't think it matters much. Web addresses usually work without the www. bit at the front and if there is an invisible redirection anyway it will redirect spiders as well as surfers.

Lilach Taylor Lilach Taylor
Posts: 3

First like to introduce myself...
My name is Lilach and I am one of the owners of MEAR Partners [url]http://www.mearpartners.com[url]
I started as a web developer 14 years ago, and learned that the most important aspect of website design is usability, content and promotion i.e SEO
check out our blogs on http://www.mearpartners.com/blogIt’s list some good tips on SEO

p.s. also get the book The Winning Website Vol I & II http://www.aboutwebsitedesign.com

Steve Deepspace Steve Deepspace
Posts: 1

Hi, its interesting reading all these old posts regarding SEO and how things have changed.

SEO will constantly be evolving and changing and the trick is to keep up with the changes.

Nice site btw

Asif Shabbir Asif Shabbir
Posts: 10

Hi,
Placing a keywords in the title is not a dangerous if you would put decent and three four keywords in title.

Kim22 George Kim22 George
Posts: 7

I think google page as well as SEO page.........
are also important for website.........

Web Design oxfordshire

Tristan Turan Tristan Turan
Posts: 2

So its useful post for me and i bookmarked your blog. Thanks.

Krystine Tawnie Krystine Tawnie
Posts: 28

Try to think like your users and decide on key phrases they would type into a search engine when looking for your product or service. You should try to limit key phrases to around five to seven per page that you intend to optimise. Key phrase selection is extremely important, number one rankings won't increase your traffic if nobody searches for the terms you are ranking under.

Eric Echter Eric Echter
Posts: 3

As another has mentioned, it's important to get into the mindset of your potential clients looking for your service or product. Think of those long tail keywords or phrases with 3 to 5 words that they may enter into the search engine looking for your product or service. They usually do not have the high traffic as your core keyword might, but the traffic will be more targeted and will most likely turn into more sales if done properly.

James  Mary James Mary
Posts: 2

Over the recent years,The SEO is growing in a fast manner.There is a lot of scope for it in the future.As Seo is the process of making q website indexing in a top position of search engine results page,Most of the web owners are searching for the companies offering these services..

Herman Brummer Herman Brummer
Posts: 14

Cece's comment is correct Title tags are the most important on-page SEO factor. Keyword density, alt tags, correct use of title tags are all secondary to title tags.

Also getting dofollow links form related sites and directories is paramount because this increases your Google PR, which is what G uses to rank your sites VS your competitors.

Have a look at this links which has details on the basic On-Page SEO factors. KISS Search Engine Optimization List. Content and the amount of it does play an important part, but is by no why as important as I once thought.

Off page optimzation is what makes the difference between having your website show on page #27 of the Google results or #7 on the first page of Google.

http://www.thewebsitedesigncompany.co.za/

Dckap Technologies Dckap Technologies
Posts: 7

Meta tag, keywords are very important for the website. i came to know more information about SEO in your conversation.. Thank you.

www.dckap.com

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