Ideas vs. style

by Joe Gillespie — Mar 1, 1999

The 'idea' is the intellectual element of the communication. You can have an idea with no style whatsoever - a lot of advertising material falls into this category, it is blunt and to the point and there's not much wrong with that. But, in a competitive situation, it is style that differentiates products making them memorable, emotively desirable - and ultimately, successful. Digg Technorati Blinklist Furl reddit Design Float