WPDFD Issue #15 - June 01, 1999
Having created a strong personality for a Web site, it has to be applied consistently. Telling the same story over and over again in the same way strengthens the message. Any deviation or inconsistency is like removing the can of beans at the bottom of the display pyramid and has the effect of destabilising the whole structure. Consistency of personality also has the effect of creating predictability and trust.
Photoshop is undoubtedly the most ubiquitous graphics manipulation program there is but how relevant is it to Web design? The main requirements of Web graphics programs are that they should be able to produce images in GIF and JPEG formats and optimise them for Web use. It would be nice if it also allowed you to animate the GIFs and slice and dice the images for rollover buttons. Off the shelf, Photoshop does allow you to save in GIF and JPEG but the built-in file export facilities are rudimentary and offer none of the optimisation niceties of more dedicated programs like Fireworks, ImageReady or Ignite.